One of the fascinating things about the Super Bowl is not about football at all: It's about the commercials. Advertisers go all out to try to achieve 30 or 60 seconds of greatness that will create a buzz that lasts long after the Super Bowl is over. It was Apple's famed 1984 Super Bowl ad that established the company's reputation as a master of advertising and showed that a company could get far more traction out of an ad than the immediate impact.

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